Before the Buildings: Rowen Maps the Flow

"Rowen kicks off with a watershed study — proving that lasting growth starts with the basics: water, land, and infrastructure"

Author

Travis Cooper
September 16, 2025

 

🌱 Rowen Begins Watershed Study

Rowen — Gwinnett’s moonshot innovation district — just kicked off a watershed development study at one of its sites. Translation: before they throw up labs, offices, and housing, they’re asking the simple question: “Where does the water go?”

It’s not sexy. No ribbon cuttings, no shiny renderings. But this is the kind of work that makes or breaks billion-dollar projects. Ignore it, and you get flooding, lawsuits, and developers running for the exits. Nail it, and you’ve built the foundation (literally) for a district meant to last 100 years.

Why it matters: Growth in Gwinnett isn’t slowing. The county adds ~20,000 people a year. Infrastructure, housing, even high-concept “innovation hubs” only work if the basics — water, power, transit — are bulletproof.

Rowen’s trying to prove it’s not just another “field of dreams” megaproject. Starting with a watershed study signals they’re thinking long-term, not just quick wins. And in a region where “growth first, fix later” has been the default playbook, that’s a small but meaningful course correction.

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